In the digital marketing era, Local SEO is non-negotiable and a well-constructed topical map can exponentially boost its potential.
Firstly, it's pivotal to understand what we mean by a 'topical map'. It's a method to organize closely related topics or keywords into a coherent structure that makes website content more navigable for users and caters to search engine algorithms.
The success of a topical map is determined by how well it targets the search queries of your audience. By understanding these search phrases, topical clusters can be created around keywords which increase organic traffic.
What should you do first? Begin with comprehensive keyword research. Platforms such as Google Keyword Planner and SEMRush are excellent for finding relevant, high-volume, low-competition keywords for your business.
Once your keyword research is complete, design topic clusters around your primary keyword for each webpage. Each sub-topic should stem from a secondary keyword which all ultimately link back to your central pillar content.
Implementing a topical map into your local SEO strategy is beneficial in many ways. Because topical maps help search engine algorithms recognize the relevancy of your website content, it's more likely to increase your site's appearance in search result, thereby driving traffic.
In summary, a well-designed topical map can greatly boost read more your local SEO efforts and result in a more user-friendly website.